Retail chain has become the latest strategy in the field of consumer trade. Good number of corporates are also entering into this field by opening stores to sell consumer goods including house hold items and food items. Even certain developing countries are licencing such chains in order to provide goods at a competitive rate.

These chains offer verities to the customers at a competitive rates since they handle a higher volume and also the “one stop shopping” facility saves the time and energy of the customers in the matter of shopping. They also provide value addition for the purchase made through raffles by offering valuable gifts.